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January 29, 2025

Transforming Retail Sustainability: How Fjällräven Leveraged Green Business Benchmark° to Achieve Sustainability Excellence

Facing challenges around measuring, managing, and certifying its sustainability performance, Fjällräven leveraged Green Business Benchmark° to achieve key milestones in waste reduction, electricity usage, employee engagement, and more.

Respect for the environment is as much a part of the DNA of Fjällräven as a passion for the outdoors. As a leading global designer, manufacturer and retailer of premium outdoor clothing and equipment, the company has deep values and a vested interest in protecting the climate and preserving it for future generations of adventurers. Running a sustainable business operation is challenging enough when people and facilities are concentrated geographically. When you have a global footprint of facilities and retail stores like Fjällräven, operating on a consistent, effective set of sustainable practices becomes a unique challenge.

That's where Green Business Benchmark°, a Clearyst° sustainability solution, and its personalized software platform come into play. By providing training, intelligence and practice recommendations, Fjällräven is able to support and ensure that central office sustainability strategies are implemented on a store level while providing the tools and resources needed to account for local needs.

Since implementing GBB’s sustainability performance management solution, Fjällräven has achieved a number of key milestones including:

7.55%
Reduction in electricity usage in North American stores since 2021
+28
Points in Green Business Benchmark° scores across its locations in 2023
121
Training hours dedicated across 39 stores, increasing employee engagement with comprehensive education for Sustainability Leads and Store Managers
Improved
Waste reduction and utilization of more reusable goods

At Clearyst°, we understand that real sustainability must be strategic and practical - allowing Fjällräven to plan globally while acting locally.

Review the case study below and consider how implementing cost-effective sustainability software, like Green Business Benchmark°, can expedite your sustainability goals.